Mediterranean fruit fly (ceratitis capitat) in NewZealand Essay

Mediterranean fruit fly (ceratitis capitat) in NewZealand - Essay Example It is also referred to as the med fly for short. It belongs to the Animalia Kingdom. Its phylum is anthropoda. The class is an insect. The order is diptera. The family is tephritidae and the genus ceratitis ("Ceratitis capitata," 2011). As a species of fruit fly, the insect is able to cause significant damage to a wide array of fruit agricultural crops. This insect is native to the Mediterranean region; however, it has spread to many other parts of the globe. These areas include Australia, as well as a variety of regions throughout North and South America. This fruit fly’s invasive nature has made it a particular problem in many of these regions. In terms of reproductive elements the fruit fly lays its eggs under the skins of fruit. This occurs most frequently in fruit where the skin is already broken. After three days, the larvae develop inside the fruit. While the insect has been viewed largely as an invasive species, it additionally has an ecological purpose as it can serve to control specific plant growth. There are significant implications for the Mediterranean fruit fly’s invasion into New Zealand. In understanding these implications there is the understanding that this insect has caused significant problems in other areas. Attacks between 1975 and 1993 in California cost the state over $170 million in prevention measures. Australia and Hawaii experienced similar incursions of the fruit fly. In Australia, over 200 fruit crops became infested before preventions measures were put into place. For New Zealand, it’s noted that there would be a significant impact on the horticulture industry ("Mediterranean fruit fly," 2011). This is highly significant because of the impact it would have on the New Zealand economy, including potential job losses. Indeed, it’s noted that among the products that there are more than $58 million worth of crops that are in the highly susceptible range

Multiple topics outlined Essay Example | Topics and Well Written Essays - 1750 words

Multiple topics outlined - Essay Example Author focused on the relation with everyday things. He changed his point if view. He has become more phenomenological than an experientialist, and this transition is quite vital. It is noticed that from last many years, there are no proved concepts available, which are related to the science of experience based logic. He was expecting a surprise from his positivist co-workers. His concepts are changed from the traditional approach of hard science. The approach of hard science is based on experimental results and it is supposed to be an objective, positivist, rigorous and logical approach. Another approach of usability design or experience design needs a mental attitude and it is commonly known as subjective, post-positivist and experientialist approach. The author focused on the dichotomy of objective and subjective approaches. The book is basically about the emotional designs. This is the fourth book by Norman on the topic about everyday things. The other three books are not relate d to the theme of this book, but all these are only used to understand the feelings of the author. The book contains the chapter on â€Å"Personal Reflections†; this is called the refresher of book. Cognition is rutted concept with related to emotions. The manifestation of two in the functionality or behavior describes the good product that means the good design of the product with including the effectiveness of the product as well. According to the previous concepts of Norman’s focus was on usability and the behavioral manifestation, and his new changed concepts presented in this book are related to the effectiveness of the product rather than the design. The brief description about three main characteristics of the effective, behavioral and cognitive components are presented here in the paper. Three different aspects related to the design of the product are shown here. The three aspects of products design are named as visceral design, behavioral design and the cognit ive or reflective design. The visceral design is about the outer most appearance of the product. This may be in the type of sight, sound, smell or feel etc. The immediate and effective response, emotions about the designed product is the core of this aspect of design. The behavioral aspect is about the pleasure and effectiveness of use. The response from visceral aspect is very important for behavioral aspect. The bad or geed response reflects the performance of the product. The main purpose of this aspect of design is functions, performance and usability of the designed product. In the third aspect of cognitive design the rationalization of choice is considered. The understanding of the product is the main part of this aspect. For the design procedure of any kind of product or thing, these three aspects must be followed. Without following these concepts, production of products is nearly not possible. According to Norma’s theory, emotions are changed in the way we think, mean s that our emotions are dependent on the thinking. He wrote that emotions are very important for things used in our everyday life. So the subjective aspect is more demanded for everyday things as compared with objective approach. The author illustrated his concept about objective and subjective approaches through many related examples. The innovations are mostly logical based due to need for business point of view rather considered as the emotion. Author believes that advancement in the