Multiple topics outlined Essay Example | Topics and Well Written Essays - 1750 words

Multiple topics outlined - Essay Example Author focused on the relation with everyday things. He changed his point if view. He has become more phenomenological than an experientialist, and this transition is quite vital. It is noticed that from last many years, there are no proved concepts available, which are related to the science of experience based logic. He was expecting a surprise from his positivist co-workers. His concepts are changed from the traditional approach of hard science. The approach of hard science is based on experimental results and it is supposed to be an objective, positivist, rigorous and logical approach. Another approach of usability design or experience design needs a mental attitude and it is commonly known as subjective, post-positivist and experientialist approach. The author focused on the dichotomy of objective and subjective approaches. The book is basically about the emotional designs. This is the fourth book by Norman on the topic about everyday things. The other three books are not relate d to the theme of this book, but all these are only used to understand the feelings of the author. The book contains the chapter on â€Å"Personal Reflections†; this is called the refresher of book. Cognition is rutted concept with related to emotions. The manifestation of two in the functionality or behavior describes the good product that means the good design of the product with including the effectiveness of the product as well. According to the previous concepts of Norman’s focus was on usability and the behavioral manifestation, and his new changed concepts presented in this book are related to the effectiveness of the product rather than the design. The brief description about three main characteristics of the effective, behavioral and cognitive components are presented here in the paper. Three different aspects related to the design of the product are shown here. The three aspects of products design are named as visceral design, behavioral design and the cognit ive or reflective design. The visceral design is about the outer most appearance of the product. This may be in the type of sight, sound, smell or feel etc. The immediate and effective response, emotions about the designed product is the core of this aspect of design. The behavioral aspect is about the pleasure and effectiveness of use. The response from visceral aspect is very important for behavioral aspect. The bad or geed response reflects the performance of the product. The main purpose of this aspect of design is functions, performance and usability of the designed product. In the third aspect of cognitive design the rationalization of choice is considered. The understanding of the product is the main part of this aspect. For the design procedure of any kind of product or thing, these three aspects must be followed. Without following these concepts, production of products is nearly not possible. According to Norma’s theory, emotions are changed in the way we think, mean s that our emotions are dependent on the thinking. He wrote that emotions are very important for things used in our everyday life. So the subjective aspect is more demanded for everyday things as compared with objective approach. The author illustrated his concept about objective and subjective approaches through many related examples. The innovations are mostly logical based due to need for business point of view rather considered as the emotion. Author believes that advancement in the